Our Approach.
Early Stage
We prefer to invest in pre-seed to seed stage rounds.
We believe in love at first pitch.
Founder-Market Fit
We back founders who are passionate about what they are building and ready to go above and beyond to meet their goals.
Each investment we make is unique, but this is the general process you can expect.
01. We get your pitch deck
You may be introduced to us directly, or you may share your initial pitch deck with us here - no warm introduction required! In any case, we'll glance over your deck and let you know what we think within a week.
02. An initial chat
Our investment team member who are most excited about what you're doing will contact you to learn more about your idea based on the initial deck you provided. The talk is always pleasant, but you should anticipate to be challenged on a few points, most of which are connected to the qualities we look for in founders.
03. We move forward (or not)
​Your startup deck will be discussed with the partners. You'll hear from us quite quickly, whether we're eager to move forward or not.
04. You pitch our partners
You'll pitch our partners, who will have already learned a little about you through the analyst. As a result, our team will come excited, curious, and ready to learn from you!
You can pitch online or in person at our office. Your deck will be presented first, followed by questions from the Team.
05. We make a decision
We'll convene an internal meeting to go through everything and make a final decision.
One of our core values is that founders come first, thus we go to great lengths to ensure that any background checks and references are seamless and helpful. The greatest fundraisers often set up a "data room" so that investors can get answers to critical questions about your company ahead of time.
If we are not going to invest, we want to tell you as soon as possible and provide you with critical reasons for our decision.
06. Channelize our network
If you require it, we can also connect you with like-minded investors who have previously co-invested with us.
07. Welcome to the community!
After the documentation is completed, we begin onboarding you and your team, and the magic begins. You'll meet other entrepreneurs and get advice from us on common startup issues including hiring, GTM, operations, and PR.